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One group of winners seems to be emerging from the retail price war so far. The businesses running the price comparison websites. Let’s have a listen.

Type "price comparison" on any web searching engines, and you’ll meet quite few price comparison websites. If you click on one of these, at the first glimpse you will see, "save money for you" or "the more you compare, the cheaper you buy". These websites have snapped up some lucrative bargains in the price war, with their page visits sky rocketing in just a few days. Website runners like Miss Chen is amazed.

Chen Lijuan, director of etao.com, said,"Our website’s page views jumped by 10 times compared to before the online retailers’ price war. When consumers find the lowest price on our website, they are willing to accept the price and buy the product."

Some websites have also signed contracts with online stores, asking them to provide discount bonuses for users of price comparison websites. What’s more, on the first day of the online retailers’ price war, computer software with price comparison functions also saw significant downloads. Miss Chen says, all the enthusiasm indicates a consumer sentiment. Prices are what consumers are concerned about. In the IT era, even price comparisons turn mobile. Cellphone owners can now download applications to scan the bar code of products in super markets, and find out how much they cost in other stores.