New Money 12/24/2016 Toy & book rental
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New Money on CCTV NEWS takes you behind the scenes into China’s most innovative start-ups and disruptive business strategies. We explore the drive and thinking behind up and coming companies that have the potential to reshape China’s business landscape.

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SAT: 16:30BJT 08:30GMT; SUN: 08:30BJT 00:30GMT; MON: 00:30BJT 16:30GMT

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Tracey Chang

Tracey Chang joined CCTV News in 2013. She is an anchor and reporter of CCTV's flagship business news program Global Business - Asia.
Program Guest

Jia Ning

Associate professor at Tsinghua University School of Economics and Management...
Other CCTV Programs
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  • My China

On This Episode More

Online company explores toy rental

Buying toys and books for children could be a costly investment for parents, and their interest for a single toy or book doesn’t normally last long. Now, some Chinese companies are exploring the niche market of renting toys and books for children.

O2O store taps book rental market

Apart from toy rental, book rental is also a hotly explored segment of the market. Senior John Picture Book Store is a book rental business that operates both online and offline. It also provides guidance on parent-child reading and other value added services, with over 200 franchise outlets across China.

Opportunities abound for industry

Since China started to ease the one-child policy in 2013, its population of new-born babies has been growing rapidly, and this trend is expected to continue in the future. This brings both impetus and challenges to the industry.